| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-309-029 | HNA Group: Moving China''s Air Transport Industry in a New Direction | Kirby, William C.;McFarlan, F. Warren;Manty, Tracy Yuen | General management | Marketing Management( 5539 ) |
| 2 | 9-609-011 | ASUSTek Computer Inc. Eee PC (A) | Shih, Willy;Yu, Howard H.;Shih, Chintay;Hsieh, Yi-Ching;Chiu, Hung-Chang | General management | Marketing Management( 5539 ) |
| 3 | 9-500-070 | Priceline.com: Name Your Own Price | Dolan, Robert J. | Marketing | Marketing Management( 5539 ) |
| 4 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Marketing Management( 5539 ) |
| 5 | 9-504-048 | Burberry | Moon, Youngme | Marketing | Marketing Management( 5539 ) |
| 6 | 9-504-057 | 7-Eleven, Inc. | Bell, David E.;Hogan, Hal | Marketing | Marketing Management( 5539 ) |
| 7 | 9-505-031 | Nectar: Making Loyalty Pay | Deighton, John | Marketing | Marketing Management( 5539 ) |
| 8 | 9-506-022 | Marketing New York City | Rangan, V. Kasturi;Elberse, Anita | Marketing | Marketing Management( 5539 ) |
| 9 | 9-507-006 | Disney Consumer Products: Marketing Nutrition to Children | Bell, David E.;Winig, Laura | Marketing | Marketing Management( 5539 ) |
| 10 | 9-507-049 | Vancouver 2010 Olympics | Elberse, Anita;Anthony, Catherine;Callahan, Joshua | Marketing | Marketing Management( 5539 ) |
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